Amazon Services
Sponsored Products, Brands, and Display only pay off when the structure is right. We build campaigns that can be cleanly evaluated and continuously refined.
Book a free intro callThe right metric
A low ACOS looks impressive but says little about actual profitability. We steer based on both – ACOS for campaign detail, TACOS for the big picture.
ACOS shows how much a single campaign costs to generate revenue. Useful for fine-tuning campaigns – but a low ACOS alone says nothing about whether a product is actually profitable.
TACOS puts ad spend in relation to total revenue – organic and paid combined. It shows whether advertising helps the business as a whole, and prevents a good ACOS from masking a weak margin.
Campaign structure
If you put everything in one campaign, you can't cleanly evaluate what works. We consistently separate campaigns by objective.
Campaigns on your own brand name and closely related search terms run separately and are usually cheap – they protect against competitors piggybacking on your brand and secure traffic that's already primed to buy.
Campaigns on general search terms for the product itself – this is where it's decided whether new buyers find you at all. This area gets the most attention in ongoing optimization.
Targeted placement on competitors' product pages and search terms – effective, but with its own cost logic. Runs separately from the other campaign types so budget doesn't cross-subsidize.
Placements
A bid doesn't automatically apply to every position an ad can appear in. We manage bids separately by position – top of search results, further down in search, and on product pages – each position has its own effect and its own price.
Treating every position the same means overpaying in some places and being under-visible in others. Placement-level control is one of the biggest levers for a better ratio of ad spend to revenue.
What's included
Ongoing adjustment
Budget is automatically pulled from variants nearing sellout – ad spend on stock that won't be available much longer doesn't pay off.
Targets and bids are adjusted for seasonal demand swings instead of working with the same assumptions all year.
If purchase prices rise or fees change, the profitability target is recalculated – a product stays profitably advertised even as conditions shift.
Frequently asked questions
ACOS relates only to revenue from advertising, TACOS to total revenue. A product can have a poor ACOS but a good TACOS if the advertising also drives organic sales – which is why we look at both together.
Initial improvements usually show after two to four weeks, stable performance after six to eight weeks – once Amazon's algorithm has gathered enough data.
Yes. The campaign logic is built per product, not blanket for the whole account – that works just as well for ten products as for several hundred.
For profit. Pure revenue without a view on margin is easy to buy but isn't the goal. We calculate at the item level so advertising actually pays off.
We review search term reports regularly, move well-performing terms into their own campaigns, and deliberately exclude irrelevant terms so no budget is wasted.
Other services
Free intro call
30 minutes. No sales pitch, no slide deck. We listen and give an honest assessment of what's realistic for your brand. Prefer email? mail@socat.online